Small Business Solutions: COVID-19 Response

Posted: March 25, 2020


Tips for Small Businesses: 

  • If your business is staying open, publish commitment to public health and outline actions for ensuring a clean facility and healthy staff; have hand sanitizer available for customers and latex gloves available for employees
  • Offer digital gift cards that customers and patrons can buy now and use later
  • Start, maintain, and enhance business webpages, online shopping opportunities, and social media presence
  • Keep customers updated on new experiences or products you’ll offer when conditions improve
  • Develop customer membership programs, such as “subscribe and save” on delivery or pickup of coffee beans, fresh produce, etc.
  • Develop online shopping list services. For example, many grocery stores offer grocery pickup or delivery to customers who submit shopping lists online.
  • Offer digital services and support to virtually sell, answer questions, and provide customer service
  • Keep it lively! Offer trivia nights via livestream and provide virtual tours of your shop

Social Media Resources:

Co. Starters Recovery Guide 

Resources to help small businesses reimagine and rebuild. Click here for the Co. Starters Recovery Guide.

Facebook for Small Business Grant Program

Additional information & resources: 

Things you can do to stay relatively safe without destroying small business:

  • Shop local, dine local.  Many of our stores & restaurants are still open!  If your business is open – tell people!  Prop your door open once the weather is nice enough.
  • As business leaders, practice extra precautions and let your customers know that you are doing so – tell people how you are keeping them safe through your social media accounts & websites.  Use a timer to prompt cleaning.
  • Market your slow times – customers might be more willing to visit when they know there won’t be crowds.
  • Expand your product line – make additions or mix up what you generally offer that may not be readily available right now & market those new products to your customers.
  • This may be a good time to explore e-commerce for your business.  Find out which of our local businesses already are doing this & shop small online.
  • Get creative: offer delivery or curbside pick-up, offer touch-free payment options, do a virtual tour of your business, video call with clients, create a subscription service
  • Reevaluate your processes & marketing strategies

Please contact Jayde Blue at Main Street West Union for more information and to answer any questions. We are here to help our community and the businesses of West Union get through this challenging time!